It all began in 1963, when Carlo Brianza hand-built his first model in brass, a single, one-off piece rather than a production run. Ten years later, in 1973, Carlo officially founded the company together with his wife Ella and launched the first true production series: 300 units of the Fiat Turbina, model ABC 01. Ever since, ABC Brianza has produced and sold collectible scale model cars. The company is based in Locate Varesino, near Como, just a few kilometres from the Swiss border and under an hour from Milan.
Carlo Brianza hand-builds his first model in brass: a single, one-off piece, not yet a production run.
Carlo officially founds ABC together with his wife Ella and launches the first production series: 300 units of the Fiat Turbina, model ABC 01.
After Carlo Brianza's death, leadership of the company passes to his children, Andrea and Laura.
The cataloguing and mail-order business begins: the ABC Brianza catalogue expands to include hundreds of different brands, alongside those made in-house.
The showroom at Via Mazzini 23, in Locate Varesino, displays over 4,000 models: one of the largest collections open to the public in Italy dedicated to scale automotive modelling.
When Carlo Brianza passed away in 1994, the company passed into the hands of his children, Andrea and Laura, who carry on their father's work today with the same craftsmanship.
Designer and Prototype Maker
Andrea has been sculpting his own models since childhood, and today he oversees design and prototyping at ABC Brianza, working across traditional techniques, 3D printing and casting. He is also an ACI Sport official, and writes about his work at rcdrive.wordpress.com.
Commercial Director
Laura leads ABC Brianza's commercial direction and has a passion for rare gems and unique jewellery. Since December 2020 she has been an Expert Model Cars on Catawiki, the online auction platform for collectors.
ABC Brianza has produced models in collaboration with Fiat and Lancia, and today works with Stola, the historic Turin coachbuilder specialising in prototypes and small-batch production for the automotive industry.
ABC Brianza traces back to 1963, with Carlo Brianza's first handcrafted model, and became a structured company in 1973, the year of its first production series.
ABC Brianza was founded by Carlo Brianza together with his wife Ella in 1973, after Carlo had made his first, one-off model ten years earlier, in 1963.
The showroom is located at Via Mazzini 23 in Locate Varesino, near Como, and displays over 4,000 models.
Since 1994 the company has been led by Andrea Brianza, who oversees design and prototyping, and Laura Brianza, who heads commercial direction: both are children of founder Carlo Brianza.
